UNDER ARMOUR - Recovery App

 
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SPRINT MORE. RUN LESS.

Turning Passive into Active.

 

KEY POINTS

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SOCCER PLAYERS

2 hours intense sprint = 10 hours jogging = Longer Recovery Time

 

USER PERSONA

Mateo 

Age: 20 

Nationality: Peru 

Club: AC Milan

(Based on timeframe)

Position: Right Winger

Sprints: 40-60m regularly

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Key Characteristics:

  • Underdog

  • Constantly on the go

  • Tech Savvy

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Motivations: 

  • More game time 

  • Improve performance

  • Don’t get Injured

 
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PAIN POINTS

Travel time ————>    Time lost training (recovery)

No coach present 24/7 to tell them what to do. 

Energy lost while traveling long distances:

    • Jet lag 

    • Airplane noise, dehydrating air.

    • Leaving athletes drained and depleted by the time they arrive at their game.


 
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MATEO’S USER JOURNEY

 

UNDER ARMOUR - RECOVERY APP