Motion piece concept for Gucci. Using the photographs from the Pre-Fall 2016 Campaign by Glen Luchford, bringing it to life by animating the graphic elements of this collection and taking the viewer into the "Gucci Garden" to experience the mood for this season.


Mock up displaying the user interacting with the motion piece. When a user starts walking the butterflies start flying away displaying the rooms, as the user walks the cameras moves along with the user, letting the user control what to see and where to go. As soon as the user walks away it goes back to having the butterflies flying around.